Privacy policy

Last updated: September 2, 2026

Real Smell Cosmetics, operated by Real Smell LLC ("Real Smell", "we", "us", or "our"), located at 662 Merrimack St, Lowell, Massachusetts 01854, United States, values the privacy of our customers and visitors. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our online store, make a purchase, or otherwise interact with us. Our store is hosted on Shopify. By using our website and Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Information you provide to us:

  • Full name, email address, shipping and billing address, and phone number;
  • Payment information (credit/debit card, PayPal). Payments are processed securely by our third-party payment providers; we do not store full card numbers on our servers;
  • Account details and any information you share when you contact our customer support.

Information collected automatically:

  • IP address, browser type and device information, pages viewed, and session duration;
  • Cookies and similar technologies (see Section 4);
  • Order and browsing activity such as products viewed, items added to cart, wishlists, and purchase history.

2. How We Use Your Information

  • To process and fulfill your orders and handle payments;
  • To communicate with you about your order, including confirmations and shipping updates;
  • To send newsletters and promotional offers where you have consented, which you may opt out of at any time;
  • To personalize, optimize, and improve your shopping experience;
  • To provide customer support and technical assistance;
  • To detect and prevent fraud and to comply with legal obligations.

3. Legal Basis for Processing

We process your personal information to perform our contract with you (to complete your purchases), based on our legitimate business interests, to comply with legal and tax obligations, and — for marketing communications — based on your explicit consent.

4. Cookies and Similar Technologies

We use cookies and similar technologies for authentication, to keep items in your cart, to analyze site usage, and for marketing and remarketing. You can disable cookies through your browser settings, though some features of the store may not function properly as a result.

5. How We Share Your Information

We may share your information with:

  • Shopify, which hosts and powers our store;
  • Payment processors and fraud-prevention providers;
  • Shipping and fulfillment partners to deliver your orders;
  • Marketing and email service providers, where applicable;
  • Law enforcement, regulators, or other authorities when required by law.

We do not sell your personal information for money.

6. Data Security

We protect your information using industry-standard measures, including HTTPS/SSL encryption and restricted internal access. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as your account is active, as needed to provide our Services, and as required to meet our legal, tax, and accounting obligations. When no longer needed, information is deleted or anonymized.

8. Your Rights and Choices

Depending on where you live (including under the California Consumer Privacy Act), you may have the right to access, correct, delete, or receive a copy of your personal information, to opt out of marketing communications, and to withdraw consent. To exercise these rights, contact us using the details below.

9. Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated "Last updated" date. Please review it periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us: